Privacy Policy

Macpac has been in business for over 40 years and we have always had a 100% commitment to honest, open and fair dealings in everything we do. Macpac takes its obligations in relation to the privacy of your personal information seriously and is committed to protecting your personal information in accordance with applicable laws.

Macpac collects personal information in order to conduct its business, including to provide and market its products and related services to you and to meet our legal obligations. Our staff are aware of our commitment to protect the privacy of your information and the importance of following this policy.

If you believe we have breached your privacy rights in any way, or if you have any questions about our Privacy Policy, please contact us by email at

As always we value your feedback and ideas.

Scope of this policy

This Privacy Policy applies to the personal information we collect, store, maintain and use about you as our customers, visitors to our websites, users and contributors to social media and other digital services, job applicants and members of the public.

Our Privacy Policy applies to Macpac Limited and its associated companies forming part of the Macpac Group ("Macpac", "we", "us" or "our"'). By submitting personal information to us, including through your use of our websites, you are consenting to the collection of information by us in accordance with this Privacy Policy.

This Privacy Policy is subject to our Terms and Conditions.

Collection of Personal Information

How does Macpac collect personal information?

We will only collect information about you in a lawful and fair way and for purposes directly related to our business activities. It is our usual practice to collect personal information in the course of providing services to our customers, either directly in a retail store or online, when you:

  • visit a Macpac store;
  • become a Macpac customer;
  • join the Macpac Club;
  • complete a hard copy or online form or 'Contact Us' on our websites;
  • set up an online account;
  • interact with us or post any material on social media pages;
  • purchase a Macpac Gift Voucher;
  • enter a Macpac promotion, event, sponsored event or competition;
  • contact us by email, mail, telephone or online;
  • give us your details for returns, refunds, warranty or any other purpose;
  • apply for employment with us.

Your personal information will only be added to our customer database if you provide your email address for the purpose of receiving emails from us. If you choose to use our websites and submit information to us about you for that purpose, or if you sign up for the Macpac Club, enter a Macpac promotion, event or competition, or purchase a Macpac Gift Voucher, you agree to accept and will be bound by this Privacy Policy.

We may collect personal information about you from a third party or publicly available source, but only if you have consented to such collection or would reasonably expect us to collect your personal information this way.

What kind of personal information does Macpac collect?

The type of personal information Macpac collects and holds includes (but is not limited to):

  • names,
  • contact details (including physical address, email address and phone number),
  • date of birth,
  • purchase history,
  • personal preferences in connection with our products;
  • website information about your visits to our sites including the time and duration of views, paths taken through our sites and the internet address from which you linked to our sites;
  • other information you supply to us.

Macpac also operates CCTV cameras in its stores and collects security footage to assist Macpac to ensure the safety and security of its staff, customers, members of the public and its product. See below under Video Surveillance.

If you are a candidate for employment, we may collect other information as set out in our application forms or through the recruitment process, including information related to your employment history, worker eligibility and referee details.

Use of Personal Information

Macpac uses your personal information for a variety of purposes, including:

  • to provide and market our business and products to you, whether directly or through third party websites;
  • to communicate with you, including sending you promotional material or information about Macpac and inviting you to participate in competitions, events or research;
  • to identify when, how and on which subjects you want to communicate with Macpac and to consider what products and/or services related to these products you might be interested in;
  • to let you know about any product or program of any other business that we are partnering with;
  • to allow us to personalise our websites, our communications and interactions and/or products and/or services related to those products to you;
  • to answer your queries and deliver customer service to you;
  • to administer our Macpac Club;
  • to consider any application for employment made by you;
  • to help manage and enhance our product offering;
  • to research interest in all or particular products and services on our websites;
  • to manage and resolve any legal or commercial complaints and issues;
  • to meet our legal obligations;
  • to carry out internal functions including training, market research and analysis;
  • for security purposes in relation to its business; and
  • for any other purpose we advise to you at the time we collect your personal information or to which you subsequently agree.

How will Macpac contact you?

Macpac may use a number of ways of contacting you, including SMS, mail, digital messaging, telephone or email. We want to communicate with you only if you want to hear from us. Should you not wish to receive any of these types of communication from Macpac, you can update your preferences, including to unsubscribe from communications, at any time.

Disclosure and storage of personal information

Any personal information you provide is collected and managed by Macpac. We understand the trust you place in us, and the importance of your personal information and we have appropriate procedures in place to safeguard and secure the information we collect to prevent unauthorised use or disclosure, maintain data accuracy and ensure appropriate use of information.

Personal details will only be used by Macpac and will not be sold to any third party at any stage. We may disclose personal information to third party service providers, contractors or within the Super Retail Group of companies of which Macpac is a part.

If we provide personal information to our contracted service providers or suppliers we require those suppliers to preserve the confidential nature of such information and agree to use that information only to fulfil that purpose on our behalf and for the purpose for which it was provided, and not to retain the details once that purpose has been fulfilled. If we disclose your personal information to someone overseas, they are likely to be located in Australia.

How to update your information & unsubscribe

Macpac endeavours to ensure that the personal information it holds is accurate, complete and up-to-date. Macpac encourages you to contact us to update any personal information held by Macpac about you. You can seek access to your personal information at any time, and we will provide you with that information unless we are prevented by law from giving it to you. You can seek to correct your details held by Macpac by contacting Macpac's Privacy Officer. We are committed to dealing with all queries in a prompt, professional and open manner.

If you subscribe to a mailing list that we maintain, you can ask us to remove you from that list at any time by using the unsubscribe facility, or sending us an e-mail with your details to We will comply with that request as soon as we reasonably can. However you understand that sometimes we may have begun distributing a mail-out before we can process that request, and in those circumstances you might still receive that mail-out.

Cookies and web monitoring

Macpac uses cookies on our websites and may from time to time also use third parties to analyse traffic on our websites. Those cookies may be used by other third party websites when marketing to you. Cookies are pieces of information shared between your web browser and a website. Use of cookies enables a faster and easier experience for the user. The only personal information a cookie can contain is information you supply. A cookie cannot read data from your hard drive. Most browsers allow you to disable or reject the use of cookies. If you disable or reject the use of cookies some functionality on our websites may not be available or it may take longer to use that functionality.

Macpac may also use software to broadly locate you in the correct part of the world or within a geographic range of a transmitting device so we may deliver information on Macpac products and services relevant to your country, geographic location or part of the world.

Macpac may also use technology to alert it when you open an email from Macpac or visit parts of our websites. You can modify your email notification preferences by clicking the appropriate link included in the footer of the email notifications if you do not wish this to occur.

Social media and other third party websites

Macpac uses a number of social media services and/or platforms including Twitter, Google+, Instagram, Pinterest, LinkedIn and Facebook. These services may be linked to our websites through the use of social media buttons. Your use of these third party services in relation to Macpac is entirely optional.

By opting to "follow", "friend", "like" or associate yourself with Macpac on any of our social media platforms, you agree to accept and be bound by this Privacy Policy. Macpac may make use of any information that you make public when you use any such third party services or social media platforms for the purposes set out in this Privacy Policy. Such information available for use by Macpac includes (but is not limited to):

  1. images relating to Macpac or Macpac products;
  2. text with reference to Macpac or Macpac products;
  3. anything related to Macpac by use of a hashtag;
  4. anything related to the Macpac Club, promotions, events and Club Cards that you put on social media;
  5. anything related to Macpac by way of a comment or tag on one of our social media platforms; or
  6. re-tweeting anything from our Macpac Twitter account.

If you have accessed other third party websites through our websites and if the operators of those third party websites collect information about you, we may also collect, have or purchase access to that information as part of our arrangements with those third parties.

Where you access a third party website from our websites, cookie information, information about your preferences or other information you have provided may be shared between us and the third party based on an arrangement that Macpac has with those third parties. You usually cannot be identified from the information that is shared. If you can be identified from this information, we will seek your consent before sharing the information.

Macpac may also use payment services provided by third parties necessary to provide you with our products and services.

Third party websites should contain their own privacy statements. Macpac is not responsible for the services provided by the operators of those third party websites. If you do not want to provide personal information to any of those third parties, or make information publicly available, you should not use their particular service.

Your rights

It's your Personal Information that we collect and you have certain rights with respect to it. You have the right to:

  1. know what personal information we hold about you;
  2. request a copy of your personal information and we will provide you with a copy in a structured, commonly used and machine readable format;
  3. ask for your personal information to be corrected or updated;
  4. object to us processing your personal information in any way;
  5. request that your personal information be transferred to another business;
  6. ask that we delete your personal information;
  7. not be subject to automated decision-making, including profiling.

If you wish to get in touch with us to exercise these rights, or over anything to do with your personal information at all, you simply need to email the Privacy Officer at

Video Surveillance

At Macpac we operate Video Surveillance cameras in our stores and other premises which we use to help preserve the safety and security of our staff, customers, members of the public and our Macpac product. Here we outline why we operate video surveillance, including the audio captured as part of that surveillance, how the images and audio will be used, who is responsible for the system and access to that information.

This covers the use of all types of video surveillance and audio surveillance including public and non-public areas and outlines how we will protect the privacy of individuals and comply with our obligations under privacy legislation.

What is video surveillance?

Video Surveillance is the use of digital camera systems (CCTV systems) that capture digital footage as well as some audio of individuals and information relating to individuals on Macpac premises. Our system is based on internet protocol (IP) cameras that are linked to our Virtual Private Network (VPN). They are not monitored by any outside organisation.

Why does Macpac operate a video surveillance system?

Macpac has installed a Video Surveillance system within its business operations to help preserve the safety and security of our customers, our staff and members of the public as well as detecting and preventing theft. It is also used to allow a quick response to an incident or emergency situation and for internal training purposes.

Who is responsible for video surveillance by Macpac?

The Macpac Loss Prevention Manager is responsible for Video Surveillance within our business. In particular they will configure and oversee its operation, the guidelines below and Macpac’s internal operating procedures. The Loss Prevention Manager will also respond to enquiries from the public and employees and train authorised staff in its use to appropriate levels.

Macpac guidelines for use of video surveillance footage

Macpac has internal procedures to govern the use and care of Video Surveillance footage. The procedures include that:

  • all care will be taken to check Video Surveillance footage, images and audio are accurate, complete, relevant and not misleading before they are used;
  • information collected by Video Surveillance including audio surveillance will only be used or disclosed for the purposes for which they were collected and in accordance with applicable privacy legislation;
  • the placement of any and all Video Surveillance equipment will not unreasonably intrude on the privacy of individuals.

When does video surveillance operate and who will monitor it?

Video Surveillance is recorded 24 hours per day in all locations. This is to ensure any possible criminal or non-compliant behaviour or activity can be recorded, whether within ‘normal’ business hours or not.

The cameras will be monitored by the Loss Prevention Manager or any senior authorised staff member. Images and footage can be accessed remotely via secure password protected applications across the company network at any time. No outside agencies, including the camera equipment suppliers or contractor/installers can access our system without the knowledge of the business.

Where will the cameras be positioned?

The Loss Prevention Manager will determine the most effective placement of the cameras to meet their purposes. Cameras will not be placed in areas that compromise personal privacy such as change rooms or toilets.

How long will video surveillance images or recordings be held?

Video Surveillance is retained for a maximum of 12 months whereupon it is securely deleted. However, permanent records of specific events such as theft or criminal activity will be kept securely on servers at the Macpac Head Office.

Will video surveillance footage or recordings be given to anyone outside the company?

The Loss Prevention Manager will allow access only of relevant images or footage to:

  • authorised staff at Macpac;
  • Macpac’s legal representatives;
  • contractors specifically authorised to work on the Video Surveillance equipment;
  • the Police or other public sector agency required to uphold or comply with the law;
  • individuals who have formally requested information, at the authorisation and direction of the Loss Prevention Manager, and within 20 days of the request.

A formal written request may be made by an individual to view footage related to them. Any such request will be limited by the ease of access to the footage/recordings and by the need to protect other people’s privacy. If a request is unable to be granted without unreasonably breaching others’ privacy, a written description may be provided of what they are doing in the footage/recordings. Any such request will be responded to within 20 working days.

Privacy policy changes

We may update this Privacy Policy from time to time. When we do so, changes to the Privacy Policy will be effective immediately. The most current version of this Privacy Policy is located on our websites. We encourage you to check this page regularly to take notice of any changes we have made to this Policy.

Complaints and contact information

If you believe we have breached your privacy rights in any way, or you would like to discuss any issues about our Privacy Policy, please contact our Privacy Officer at or

Macpac New Zealand Limited

Attention: Privacy Officer

4 Mary Muller Drive
PO Box 22-225
New Zealand