Man wearing macpac apparel standing outside green hut

Sustainable Clothing

We acknowledge the traditional owners of the land on which we operate. We pay our respects to their elders, past and present and the Aboriginal Elders of other communities who may be here today

Dripping Blue backpack on someones back in the rain


When surrounded by nature, having the confidence to extend yourself beyond your own personal boundaries comes not only from within, but also from the belief in the performance of your gear. Through the design and manufacture of durable, high-performance outdoors clothing and equipment, we play a valuable part in the safety, enjoyment and comfort of your outdoors experience.
This commitment to durability not only meets your needs, but also fulfils an important role in the sustainability of our nature environment. Through creating products that have a long life, we limit waste and reduce our environmental footprint.


All gear needs a little love from time to time. It's the way you care for your gear that has the greatest impact on the environment. We've put together some product care advice and videos to care for your gear.


Macpac offers a repairs service.

We know that repairing before replacing is easier on the Earth. Besides, a patch on a ripped jacket is a badge of honour.

Gear is always worth fixing, I've repaired the most well travelled Macpac packs and other well worn pieces. You can really sense the most loved gear and that just proves the longevity and performance of Macpac design. - Christine Billing - Repairs Specialist - 20 yrs


Rethinking the materials we use, and also how we use them, has the greatest potential for lowering our environmental impact. Macpac Designers and Developers are working tirelessly to increase our use of more responsible materials from one season to the next. We hope you take some time to learn more about these fabrics and the technologies we use as we continue on our sustainability journey.

Gavin Davidson – Design Manager

Sustainability - Mountain River Photo with dense bush and blue sky

Dripping Blue backpack on someones back in the rain


The story of AzTec® Canvas is almost as old as Macpac itself. We first developed this poly-cotton canvas in 1978 - it was near bullet proof, and could handle New Zealand’s unforgiving conditions. In 2011 we developed EcoAztec® using organic cotton, because durable and ‘environmentally friendly’ should go hand in hand.


Since Winter 2020 all of our t-shirts are made from Fairtrade sourced organic cotton.
We chose to partner with Fairtrade because under their auspices cotton growers are guaranteed a minimum price for what they farm, helping them establish financial security and making them less vulnerable to poverty.

Sustainability - Mountain River Photo with dense bush and blue sky

Dripping Blue backpack on someones back in the rain


We feel good about feeling warm and we’re proud that 100% of our down products are certified by the Responsible Down Standard (RDS). Macpac is committed to using ethically sourced down - a by product from the food industry that is free from cruel practices such as live-plucking and force-feeding.


We set goals to increase the use of bluesign® fabrics.

The bluesign® System represents a holistic method for fabric and trims manufacturers to address the impact of their materials on our health and the environment. It involves a traceable commitment to more responsible and sustainable manufacturing methods.

When a material has been manufactured to bluesign® criteria, that material was made with the responsible use of resources and the lowest possible impact on people and the environment.

Learn more from the bluesign® website.

Bluesign Fabric - 49% of fabrics used in our summer 2020 range is made to bluesign standards
Woman wearing grey macpac cotton tee shirt


Our certified organic cotton is more sustainably grown from non-genetically modified plants using methods and materials that have a much lower impact on the environment than traditional cotton production.


The beauty of recycled materials is that it reduces our dependance on petroleum as the raw material input. Our recycled polyester is sourced from post-consumer waste, like PET drink bottles, that would have ended up in landfill. Our recycled Nylon is currently sourced from pre-consumer industrial waste.

NZ Alpine Series Logo

Look out for this symbol to identify Macpac products with recycled content

Recycled Content - Happy couple sitting on a bench wearing recycled macpac fleece


Macpac is proud to support and be a signatory of The Microfibre Consortium Roadmap. This is a global commitment to work towards zero impact from fragmentation of textile fibres to the natural environment, by 2030.

As a signatory, Macpac contributes vital test data to a central knowledge hub, that builds the industry’s understanding of the root causes of microfibre shedding from a range of textiles and manufacturing processes.

The Roadmap provides a clear agenda to support a science-based policy approach to the problem, giving policy makers a research framework to deliver on their goals.

TMC Logo - The Microfibre Consortium

Woman lying down wearing merino baslayers


One of nature’s most remarkable fibres, wool has extraordinary characteristics. It is a renewable fibre that biodegrades and is naturally odour resistant, which means you can wear it longer between washes.
We are committed to using 100% non-mulesed wool.

Our Goal is to source 100% Responsible Wool Standard certified wool by 2025


Tencel Lyocell is made from sustainably grown eucalyptus trees. Incredibly comfortable and providing excellent moisture management, Lyocell fibre helps to increase the fabric strength and breathability of our merino and synthetic garments. Naturally odour resistant, Tencel Lyocell garments are designed to be worn more and washed less, effectively saving time, water and energy — a positive outcome for both us and the environment.


Polygiene®, a revolutionary fabric treatment that reduces odour in garments – meaning they can be worn more, and washed less. Polygiene® is a bluesign® certified silver salt (silver chloride) from recycled silver, that controls odour by preventing the growth of bacteria and fungi.

Learn more from the Polygiene® website.

Macpac is a member of the sustainable apparel coalition and industry collaboration on benchmarking best practices for environmental and social responsibility


Macpac officially adopted Higg in January 2019. Developed by the Sustainable Apparel Coalition, the Higg Index is a suite of tools that enables brands to accurately measure and score their company’s and product’s sustainability performance.

Using this knowledge, Macpac sets future-facing goals that implement procedures to drive improved social and environmental practices in our operations.

Sustainabile apparel coalition navy blue shorts laying on a rock




We’re working hard to nurture long term relationships with our Trade Partners, who we see as an extension of the team here in New Zealand. Many of them are the same ones that we started our offshore manufacturing journey with nearly twenty years ago.

We choose to work with Partners who share our commitment to quality, and who show constant improvement in managing our collective social and environmental responsibilities.

Person wearing mask making Macpac packs


Giving back to us is about going beyond our daily business to find partnerships that align with Macpac values. We actively look for organisations and groups who are working on environmental protection and outdoor based social development. Our main way of supporting these groups is through our Macpac Fund for Good. Some other ways we give back are lending gear from our Christchurch gear closet to non-profit groups going on outdoor adventures, donating second-hand gear and regular tree planting in collaboration with Christchurch City Council.

5 people planting trees

3 people walking into a forest
Fund for good Logo


The Macpac Fund For Good started off as a way to encourage our customers to help us give back, by refusing to take a shopping bag which helps to eliminate unnecessary packaging. Everytime a customer refuses to take a bag, Macpac contributes to the Fund For Good. Since it’s inception, the Macpac Fund For Good has helped organisations in New Zealand and Australia achieve some of their environmental or social projects.

353,000 - The number of paper bags refused in the last year.

3 people wearing Merino Tees with Re-looped, macpac x terralana Logo


Wool is one of Nature’s most extraordinary fibres, so we’re teaming up with Terra Lana in Ōtautahi Christchurch to repurpose your discarded Macpac merino garments into new wool blend products.
Merino is often impractical to repair, so we’re excited to trial this initiative across our stores in New Zealand. Together, we have the potential to save our wool from the landfill and repurpose it for a new beginning.

2nd Life Logo


We’ve been repairing and donating used Macpac gear to those in need for years. Recently, we’ve partnered with the 2nd Life Project in Australia, who will be repurposing our unusable gear into new products.

Find out more on their website:

We’re excited about the potential of this collaboration, as keeping used gear out of landfill is one of the most important things we can do to reduce our impact on the planet.

Man from 2nd life Upparel recycling a bag

Warehouse full of boxes containing Upparel donations


Upparel are pioneers of circular recycling. We’ve partnered with them since 2020 to recycle our un-repairable, un-donateable textiles. Now we are delighted to give you the same opportunity.

*Upparel recycling programme is currently only available in Australia.

Old man with Macpac duffel bag on his shoulder


In 2019, Macpac collaborated with Brunos Originals to design six, one-off garments, made from damaged/discarded Macpac product. Proceeds from their sale went to the Macpac Fund for Good.
The collaboration tapped into both brands’ core values of sustainable, durable designs that create minimal waste.